The Launch Plan Podcast

LP006: How to Start a Purpose Driven Business Creating Online Courses with Greg Langston

October 27, 2021 Karthik Vijayakumar / Design Your Thinking Labs Season 1 Episode 12
The Launch Plan Podcast
LP006: How to Start a Purpose Driven Business Creating Online Courses with Greg Langston
Show Notes

No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business.

You started a business online. You teach online through courses and other info products. And now it's time for you to make a decision. Perhaps it's about a partnership. Maybe it's about how much you want to teach in a certain course. What topics should I include in my course? What market should I focus on?

Oftentimes the answers to these questions are more a factor of why you are in the business on the first place. Let's assume you are a Home Cooking Expert. You are good at cooking vegetarian food and non-vegetarian food. Yet, you decide to teach vegan cooking for your target market because you believe that meat consumption is not good for a sustainable future.

Today, we have an outstanding guest who is arguably the best person to talk about this topic. He's built and led businesses of over $1 billion and has worked in 65 countries. He and his wife Beth are the co-founders and creators of the College Flight Plan where they help students navigate the dreaded college applications essay process.

You can reach out to Greg at greg at if you have any questions. 

Greg and I met inside SPI Pro. It's a community of entrepreneurs and creators. If you are interested in joining a community of entrepreneurs and creators, join SPI Pro with this special link to get on the waitlist.

A big "thank you" to Greg for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.

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